SEO or Search Engine Optimisation

November 21, 2014



What is SEO? This is a common question that many people ask. SEO is an abbreviation for Search Engine Optimization. This is not yet enough to describe SEO. Search engine optimization is the process of affecting the visibility of a web page in search engine’s natural search results. The natural search results are often referred to as un-paid or organic search results. Most websites prefer to get their traffic in a natural manner hence the use of SEO to get traffic.

In a bid to understand SEO in a better way, we will discuss some of the aspects of SEO that will feature how it works to its benefits.


How SEO Works

As mentioned earlier, SEO is mainly to increase the visibility of a web page. When a SEO Company is given the task of optimizing a website, it engages in a process that will ensure it gets the maximum traffic for that specific web page. Here below are the steps followed by a good SEO Company:

  • Research and development

This is the first step where the SEO Company will research on the website of the client and develop it to useful information that can be used in the next levels.

  • Report and Goal Setting

The next step is to report on the findings from the research and to set a realistic goal. The client is usually involved in setting the goal though it is the SEO Company to make a final decision on the goal setting.

  • Competitive Research

The third and the most extensive step is the competitive research. Here the SEO Company goes ahead to research on the competition that the client’s website is facing. It is from the competitive findings that strategies to be used are rolled out.

  • Content Development

This is the most enjoyable of all the processes. It is because most SEO companies have specialized in developing content for websites. The content has to contain the required keywords that will give it a SEO friendly face.

  • Link Building

Links are then built to act as backlinks for the website. These links are the source of traffic.

  • Follow Up and Analysis

The involved SEO Company will afterwards follow up on how the process is fairing and make an analysis to present to the client.

That is how easy SEO works. If you get a good SEO Company, then getting to a top ranking will not be a hard thing.


Benefits of SEO

seo benefits

There are many reasons why you should use SEO to improve your website’s visibility online. Here below are some of the benefits you get from SEO.

  • Guaranteed Increase in Traffic

The main advantage of using SEO is that it increases traffic to your site. Getting traffic is usually a hard thing if you are not using SEO for only a few people, probably your friends, will view your website.

  • Increased Revenues

You also get improved revenues for using SEO. This is through the traffic you get. Revenues can be in two different forms i.e.

  • Sales from Visitors

One of the best ways of getting more revenues is through sales from the visitors you get. It is known that the more visitors you get, the more likely you are to get more sales.

  • Revenue from Ads

If you get more traffic, you can also earn from ads on your web page. The more traffic you have, the more ads revenue you get.

  • Takes your Business to the Next Level

Small and medium companies have benefited from SEO so much. This is because SEO can actually help one in expanding a business. This is because you get more clients coming and hence the opportunity to expand.

  • Brand Credibility

Since SEO guarantees one of getting a higher ranking, it is therefore evident that it also helps in giving brand credibility. This is because the sites that are on top of website pages are often assumed to be credible.

The above mentioned are some of the benefits of using SEO. There are many benefits and the above mentioned are just the top benefits.


How Long Does SEO take?

Given the long process mentioned above, it is very clear that it is not an overnight thing. It takes quite some time for the results to be achieved. However, too much time should act as a sign of incompetency on the part of a SEO Company. A client should start seeing results after 2 months.


Is SEO Legal?

There was a question on the legality of using SEO to get to top rankings. However, court rulings in 2002 and 2006 in the United States granted search engine Google the right to use SEO methods to rank websites.